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540 Interactive Announces Launch of New, Interactive youngmoney.com Website

540 Interactive, Inc., central Florida's leading e-business development solutions provider, announced today that it has launched www.youngmoney.com, for Young Money magazine, a subsidiary of the InCharge Institute of America, Inc.

The new interactive and highly customized site was created to help Young Money magazine achieve its corporate goals of offering a better content product to its core audience, respond better to its advertising clients, enhance the measurement of Internet traffic across the entire site, and enable more responsive tailoring of content to users, mostly young adults across college campuses around the United States. This new site marks Young Money magazine’s latest evolution in the online world.

With this latest launch, 540 Interactive has created a user-friendly and dynamic front-end design, and a more functional content management solution (CMS) that allows for easier internal management of content and enhanced advertising opportunities for Young Money’s advertisers. This includes allowing daily updates across all site sections, the enabling of automatic content population, easier site management, more flexible advertisement placement and success measurement tools, and allowing advertisers to be proactive with their revenue, marketing and sponsorship efforts. All while ensuring Young Money is able to keep their site fresh, dynamic and informative for their target audiences.

"We are extremely proud of the new youngmoney.com site. It is the culmination of a tremendous collaboration with the InCharge Institute of America and is a significant step forward in how business customers, big and small, can use the Internet and web sites to not only communicate better with their customers, but drive revenue in a more efficient way that can really make a difference to the bottom line," stated Paul Joachim, President of 540 Interactive.

"We have built a comprehensive online tool for Young Moneythat is not a ‘one-size-fits-all' solution, and we believe this site and CMS is truly the next wave of connecting via the web to core audiences."

The site has also been expertly optimized to ensure the highest search-ability from all major search engines throughout the Internet.

"We're very excited about the launch of the new youngmoney.com website. The added features will give us much greater flexibility in terms of content placement within each page”, stated Daniel Jimenez, managing editor of Young Money magazine and youngmoney.com. “The enhanced design allows us to better integrate our advertising and sponsorship partners throughout the website while creating a look and feel that is very similar to our print magazine version. The new website will also be much easier to navigate for our users."

In June of 2003, 540 Interactive announced it would also be the lead developer for the InCharge Institute’s other targeted financial publications, Hispanic Money (online only), and Military Money (print and online).

And, earlier this year, 540 Interactive announced it had expanded its local staff and relocated to larger offices in Orlando, Florida.

Young Money is delivered to college campuses across the United States, and has a bi-monthly circulation of over 325,000. More than 65,000 readers view youngmoney.com each month.

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