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540 Interactive Forges e-business Alliance with InCharge Institute of America

540 Interactive, Inc., central Florida's leading e-business development solutions provider, announced today that it had added two additional portfolios to its existing relationship with the InCharge Institute of America.

Effective this month, 540 Interactive, Inc. will add Military Money and Hispanic Money to its client list. For both entities, 540 will provide a full-scale marketing engine, including content management system (CMS) functionality, reporting and web search/ site optimization for the respective websites.

The tools that 540 Interactive will implement for Military Money and Hispanic Money allow for daily updates across all site sections, enable automatic content population, easier site management, and permit the publications to be proactive and informative with their revenue, marketing and sponsorship efforts. All while ensuring they are able to keep their sites fresh, dynamic and informative for their target audiences.

“The addition of Military Money and Hispanic Money to our client list is justification that our efforts for Young Money have been successful. We have built a strong relationship with InCharge and believe that they are doing a great service to their readers,” stated Paul Joachim, President of 540 Interactive, Inc. “These sites are effective for InCharge's readers because they are simple to navigate, informative and useful. They are effective for InCharge because we have created the necessary tools that fit the specific need of their clientele. These are not ‘one-size-fits-all’ solutions, and that is why we believe InCharge values us.“

To date, 540 Interactive, Inc. has supported the various e-business components of InCharge's flagship publication, Young Money Magazine. 540 Interactive, Inc. built a technologically advanced CMS that has enabled Young Money to establish a foothold with its readership that was requiring consistently updated and new materials, and provided the company with the ability to begin branching into other business development efforts.

Military Money is delivered to military posts worldwide, and has a circulation of over 200,000. Upon its rollout later this year, Hispanic Money will be exclusively an online presence created in Spanish, and targeted directly to the Hispanic community.

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