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540 Interactive Launches TAI Audio Web site

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540 Interactive Launches TAI Audio Website

540 Interactive, Inc., central Florida's leading e-business development solutions provider, announced today that it has launched www.taiaudio.com for Tai Audio, a leading provider of audio and communications solutions for the broadcast film and video industries. The site incorporates a complete overhaul of the branding elements presented to Tai Audio's clientele, a reconfiguration of the site navigation, and a cutting-edge product catalog that allows users to peruse over 20 product categories for various audio and video solutions. "Our primary philosophy is rooted in a commitment to customer service. We believe this site goes a long way in addressing our customers needs and makes it easy for them to use the Internet to meet their desires," stated Joe Guzzi, president of TAI Audio. "We selected 540 Interactive and Rhubarb Productions because of their detailed attention to customer service issues and their ability to build this site in an 'ease-of-use' fashion. The site really is a great tool and we couldn't be more pleased. We are committed to increasing our product knowledge and sharing this knowledge with everyone involved in this ever-changing industry, and this site makes that more possible than ever before." This site was primarily built using a new software application, OS Commerce, an open source cataloging solution.

"We are very excited about the possibilities of this application. It is fully extendable via modules, and addresses a wide array of market needs," said Paul Joachim, president of 540 Interactive. "Almost any utility you can think of has been created by the open source community. This means that clients can get excellent functionality built into their site at a very low cost. It has been around for years and has been thoroughly tested producing a great product that is rock solid."

The TAI Audio site was a collaboration between Rhubarb Productions and 540 Interactive. Rhubarb managed the front-end design and 540 Interactive was responsible for the programming and online store configuration. This newly improved site gives TAI Audio's clients the ability to examine the catalog of products and get a highly competitive quote for the products they are interested in. This addresses TAI Audio's desire for a quick-response and comprehensive "quoting" system, rather than a merchant account driven store - the most recent web site standard. TAI Audio now has the ability to maintain their entire product database in-house along with pictures, news articles, featured products, related accessories, and critical links to additional resources.

TAI Audio also gets the online presence they need to successfully showcase their products in a brilliantly functioning and visually appealing storefront, and ultimately drive improved bottom line results.

About 540 Interactive, Inc.

540 Interactive, Inc. is central Florida's leading e-business development solutions provider. Based in Orlando, Florida, 540 is uniquely positioned in central Florida to help business customers grow their business using innovative technology, methodology and support functionality to harness the true opportunity of the Internet, and deliver bottomline results. Offering a full suite of e-business development solutions from web site design and development to content management solutions, 540 Interactive is built to grow with its customers today, and beyond. For more information visit www.540.com, or call at (407) 657-5100.


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